Chinese car market

Trimis la data: 2015-11-17 Materia: Engleza Nivel: Facultate Pagini: 13 Nota: / 10 Downloads: 0
Autor: Sorina_O Dimensiune: 25kb Voturi: Tipul fisierelor: doc Acorda si tu o nota acestui referat: 1 2 3 4 5 6 7 8 9 10
vezi mai multe detalii vezi mai putine detalii
Raporteaza o eroare
The aim of this report is to evaluate the suitability of China as a new foreign market for BMW and itAAASs product cars. The suitability of China as a new market for BMW will be assessed in the PESTEL analysis. The degree of competition that already exists in China for cars will be evaluated in the PorterAAASs Five Forces Analysis. In the report the extent of FDI present in China and the suppliers of the FDI will also be assessed in order to properly evaluate the suitability of China as an opportunity for BMW as a new market for cars.

On the basis of these findings the methods of market entry will then be analysed in order to be able to recommend BMW a method of market entry for access to the Chinese car market.

China is a communist state that however lately has become more influenced by the capitalistic style of the west. Regarding the Chinese car market it has undergone major reorganisation at the central government level resulting in that the State Economy and Trade Commission have become responsible for the car industryAAASs macro planning. This is believed to result in decentralisation of power to provincial governments and automotive industry departments.

Since China joined the WTO in December 2001, the Chinese government has made several changes that have an effect on the Chinese car market. In order to obtain know-how and technology the government is making efforts to attract FDI and international trade. Due to WTO agreements China has agreed to remove local content requirements. In addition other requirements from the WTO to open up the market such as reducing tariffs, removing quotas and allowing foreign companies to distribute their products in China, is making the Chinese market a much more easily accessed market to foreign companies who wish to enter the Chinese market.

According to apecsec.org the government is encouraging consumers to spend money on cars, housing, telecommunications, tourism, cultural entertainment, sports and medical care. In order to improve the environment for the car buyer, a credit system is about to be founded and developed. It was felt that the credit system could substantially benefit the Chinese car market. Last year only 20% of the 720,000 cars sold in China were on credit, so a functioning credit system would likely boost sales. (tdctrade.com)

Nota explicativa
Referatele si lucrarile oferite de Referate.ro au scop educativ si orientativ pentru cercetare academica.

Iti recomandam ca referatele pe care le downloadezi de pe site sa le utilizezi doar ca sursa de inspiratie sau ca resurse educationale pentru conceperea unui referat nou, propriu si original.

Referat.ro te invata cum sa faci o lucrare de nota 10!
Filmele zilei
Linkuri utile
Programeaza-te online la salonul favorit Descarca gratuit aplicatiile pentru iOS si Android Filmulete haioase Filme, poante si cele mai tari faze Jocuri Cele mai tari jocuri de pe net Referate scoala Resurse, lucrari, referate materiale pentru lucrari de nota 10 Bacalaureat 2017 Vezi subiectele examenului de Bacalaureat din 2017 Evaluare Nationala 2017 Ultimele informatii despre evaluare nationala
Toate imaginile, textele sau alte materiale prezentate pe site sunt proprietatea referat.ro fiind interzisa reproducerea integrala sau partiala a continutului acestui site pe alte siteuri sau in orice alta forma fara acordul scris al referat.ro. Va rugam sa consultati Termenii si conditiile de utilizare a site-ului. Informati-va despre Politica de confidentialitate. Daca aveti intrebari sau sugestii care pot ajuta la dezvoltarea site-ului va rugam sa ne scrieti la adresa webmaster@referat.ro.
Acest site foloseste cookies: Prin navigarea pe acest site, va exprimati acordul asupra folosirii cookie-urilor. Detalii aici OK