Distribution decissions

Trimis la data: 2014-08-04 Materia: Marketing Nivel: Facultate Pagini: 18 Nota: / 10 Downloads: 0
Autor: Adina_C Dimensiune: 23kb Voturi: Tipul fisierelor: doc Acorda si tu o nota acestui referat: 1 2 3 4 5 6 7 8 9 10
vezi mai multe detalii vezi mai putine detalii
Raporteaza o eroare
2. Marketing intermediaries facilitate exchange efficiencies often reducing the costs of exchanges by performing certain services and functions. Although critics suggest eliminating wholesalers, their functions must be performed by someone in the marketing channel. Because intermediaries serve both producers and buyers they reduce the total number of transactions that would otherwise be needed to move products from producers to ultimate users.

Also used are channels containing manufacturers' agents, industrial distributors or both agents and distributors.
Most producers have dual or multiple channels so that the distribution system can be adjusted for various target markets. Channel integration
Integration of marketing channels brings various activities under one channel member's management.

Vertical integration combines two or more stages of the channel under one management. The vertical marketing system is managed centrally for the mutual benefit of all channel members.
Wholesalers are individuals or organizations that facilitate and expedite primarily wholesale transactions.More than half of all goods are exchanged through wholesalers, although distribution of any product requires some wholesaling functions, whether or not a wholesaling institution is involved,

For producers, wholesalers:perform specialized accumulation and allocation functions for a number of products
- let the producers concentrate on manufacturing products.
They are:
- either full-service wholesalers, offering the widest possible range of wholesaling functions
- or limited-service wholesalers, providing only some marketing services and specializing in a few functions.

Full-service merchant wholesalers include:
- general merchandise wholesalers offering a wide but relatively shallow product mix,
- limited-line wholesalers offering extensive assortments in a few product lines
- specialty-line wholesalers offering depth in a single product line or in a few items within a line. Rack jobbers are specialty-line wholesalers that own and service display racks in supermarkets and drugstores.

There are four types of limited-service merchant wholesalers:
- cash-and-carry wholesalers sell to small businesses, require payment in cash and do not deliver
- truck wholesalers sell a limited line of products from their own trucks directly to customers
- drop shippers own goods and negotiate sales but never take possession of products
- mail order wholesalers sell to retail, industrial and institutional buyers through direct-mail catalogues.

  • pag. 1
  • pag. 2
  • pag. 3
  • pag. 4
  • pag. 5
  • pag. 6
  • pag. 7
  • pag. 8
  • pag. 9
  • pag. 10

Nota explicativa
Referatele si lucrarile oferite de Referate.ro au scop educativ si orientativ pentru cercetare academica.

Iti recomandam ca referatele pe care le downloadezi de pe site sa le utilizezi doar ca sursa de inspiratie sau ca resurse educationale pentru conceperea unui referat nou, propriu si original.

Referat.ro te invata cum sa faci o lucrare de nota 10!
Filmele zilei
Linkuri utile
Programeaza-te online la salonul favorit Descarca gratuit aplicatiile pentru iOS si Android Filmulete haioase Filme, poante si cele mai tari faze Jocuri Cele mai tari jocuri de pe net Referate scoala Resurse, lucrari, referate materiale pentru lucrari de nota 10 Bacalaureat 2019 Vezi subiectele examenului de Bacalaureat din 2019 Evaluare Nationala 2019 Ultimele informatii despre evaluare nationala
Toate imaginile, textele sau alte materiale prezentate pe site sunt proprietatea referat.ro fiind interzisa reproducerea integrala sau partiala a continutului acestui site pe alte siteuri sau in orice alta forma fara acordul scris al referat.ro. Va rugam sa consultati Termenii si conditiile de utilizare a site-ului. Informati-va despre Politica de confidentialitate. Daca aveti intrebari sau sugestii care pot ajuta la dezvoltarea site-ului va rugam sa ne scrieti la adresa webmaster@referat.ro.
Confidentialitatea ta este importanta pentru noi

Referat.ro utilizeaza fisiere de tip cookie pentru a personaliza si imbunatati experienta ta pe Website-ul nostru. Te informam ca ne-am actualizat politica de confidentialitate pentru a integra cele mai recente modificari privind protectia persoanelor fizice in ceea ce priveste prelucrarea datelor cu caracter personal. Inainte de a continua navigarea pe Website-ul nostru te rugam sa aloci timpul necesar pentru a citi si intelege continutul Politicii de Cookie. Prin continuarea navigarii pe Website-ul nostru confirmi acceptarea utilizarii fisierelor de tip cookie conform Politicii de Cookie. Nu uita totusi ca poti modifica in orice moment setarile acestor fisiere cookie urmarind instructiunile din Politica de Cookie.


Politica de Cookie
Am inteles