Nike

Trimis la data: 2015-10-23 Materia: Marketing Nivel: Facultate Pagini: 9 Nota: / 10 Downloads: 1
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Raporteaza o eroare
When consumers buy products, without knowledge of their origins, they
could easily be breaching their own code of ethics. This is clearly seen in an assortment of industries. Each year hundreds of companies employ foreign labor for low wages and in terrible working conditions. For example, much public attention had been brought to Kathy Lee Gifford and her "sweatshops" overseas, as well as other unfair labor practices in third world countries. One of the greatest participants in this mistreatment of workers is the Nike Corporation.

The LBH presented and Indonesian woman'spay slip for August that showed she had worked and average of four and a half-hours ofovertime day (Connor & Atkinson, 1996). An Australian researcher, Peter Hancock,
investigated Nike factories in West Java and found that they require workers to worktwelve hour shifts everyday. In addition, they only receive two days off per month. Theseconditions are terrible to begin with, but the worst part is that they are basically "forced
overtime hours" (as cited in Connor & Atkinson, 1996). Mr. B.

Athreya did a report onthe conditions in factories making Nike sports shoes for the Asian American Free LaborInstitute (AAFLI) in 1995. Athreya found that workers who did not show up for overtime were given ludicrous punishments. As he said, "senseless punishments, such as having toapologize personally to everyone in the section for not having shown up, or having tostand at attention, or to run around the Nikomas compound" (as cited in Connor &Atkinson, 1996). Besides the exhausting number of working hours, most Nike employeesgo home to even worse surroundings.

Nike provides these living quarters that often timesare worse than the average Indonesian village. Double the maximum number of people
live in these company "dormitories." Around sixty to seventy percent of workers live inthese housing projects: Each building consists of a row of rooms, and each room has adoor opening out onto a pathway. Each room holds a dozen people and has six bunkbeds....Water for washing and bathing is available from outdoor wells....Drinking wateris scarce. Drinking water is provided by the company once in three days....If the waterruns out before three days, the workers have to buy more themselves (as cited in Connor& Atkinson, 1996).

The dormitories are not the only places to yield horror stories. The
AAFLI reported that at several South Korean shoe factories company nurses said thatsevered fingers are so common that they throw them out in the trash heap. The Observerin London reported in December of 1995 that an interview with a village head in Nikomas revealed that a young woman had collapsed from heat exhaustion in the middle of the day.

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