Top management language

Trimis la data: 2010-05-29
Materia: Management
Nivel: Facultate
Pagini: 131
Nota: 10.00 / 10
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Autor: Viorel_A
Dimensiune: 240kb
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Communication is important to the point that without it an organization cannot operate. Its activities require human beings to interact, react, and communicate.
If you can communicate effectively in speaking and writing, you are highly evaluated. Managers and top-level executives are concerned with the need for better communication. Business executives usually rank the ability to communicate in the first place among the personal factors necessary for promotion within management, and business communication ability is considered one of the most useful.
Oral communication obviously preceded written communication. The ancient Greek and Roman world depended heavily on oral communication especially in government assemblies and in the law courts.
A school of teachers called sophists taught ancients to speak well, for to defend one and to speak eloquently were marks of a learned person. More formal instructors were called teachers of rhetoric and taught ideas: Socrates, Plato, Aristotle, Cicero, and Quintilian.
During the Medieval and Renaissance period the oral tradition continued. But writing became more and more important as a permanent record of communication, and authors and books on written communication principles appeared.

Desiderius, Erasmus, Richard Sherry, Angel Day are the forerunners of those associated with our modern principles of written communication. Some of today's principles of writing are a mixture of ancient oral and written traditions. Business communication is one offshoot from an earlier world where communicating well was a foundation of learning.
Correspondence is essential in establishing and confirming conventions in business activity. Typed or produced on a word processor, it is a mirror of the writer and of the business itself. Therefore what is written and how it is written expressed is as much a part of a business education as accountancy and economics.

On the other hand, information is power. Speed and efficiency in written business communication depend on a great extent on how the organization handles information. As an employee, manager, owner or supervisor, in a rapidly changing business environment you will need to understand to use the technology of today's information age, to create, transmit and store information.

Nowadays thousand of hours are devoted daily to interviews, conferences, memos, report, employee manuals, letters, advertising, news, articles, bulletins, newsletters and other messages. They require the time of executives and assistants for researching, thinking, planning, organizing, dictating, typing, editing, revising, proofreading, mailing (the written), presenting (the oral), and filing records.

That is why it is to be considered the wasteful cost of unclear, incomplete, inaccurate inconsiderate and unduly long or late letters. Poor messages are more expensive because they destroy goodwill, waste time, and alienate the customers. Successful messages help to enhance efficiency, goodwill, safety, productivity, profits and public credibility.
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