Coca - Cola

Trimis la data: 2005-06-16
Materia: Publicitate-PR
Nivel: Gimnaziu
Pagini: 5
Nota: 9.95 / 10
Downloads: 4591
Autor: Mozoru Marius
Dimensiune: 87kb
Voturi: 322
Tipul fisierelor: doc
Acorda si tu o nota acestui referat:
The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business. Founded in 1886, Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 beverage brands. Coca-Cola corporate headquarters are in Atlanta, with local operations in nearly 200 countries around the world.
The Coca-Cola Company exists to benefit and refresh everyone who is touched by our
business. Founded in 1886, Coca-Cola Company is the world's leading manufacturer, marketer,

and distributor of nonalcoholic beverage concentrates and syrups, used to produce
more than 230 beverage brands. Coca-Cola corporate headquarters are in Atlanta, with local
operations in nearly 200 countries around the world.
Although Coca-Cola® was first created in the United States, it quickly became
popular wherever it went. Coca-Cola’s first international bottling plants opened in
1906 in Canada, Cuba and Panama, soon followed by many more. Today, Coca-Cola produce
more than 230 brands in nearly 200 countries. More than 70 percent of Coca-Cola income
comes from outside the U.S., but the real reason Coca-Cola are a truly global company
is that our products meet the varied taste preferences of consumers everywhere.
This company brings refreshment to people in nearly 200 countries. Here are brief descriptions
of Coca-Cola’s business in some of those countries -- information about it’s local history,
brands, bottling operations, community involvement, and other initiatives.
Come explore some of the countries where Coca-Cola beverages are enjoyed.












FANTA Adapts Proven Approaches to Improve Food Security and Nutrition of Women and
Children
The FANTA project adapts proven processes and technologies to enhance the overall
effectiveness of health, nutrition, and food security programs. By targeting women
prior to pregnancy and children experiencing mild and moderate malnutrition, FANta fills
a technical void which will contribute to improved child survival and healthier, better
nourished mothers.
FANTA Supports USAID Strategic Planning and Program Analyses
As a key technical resource for USAID’s expanding food security and nutrition portfolio,
FANTA:
integrates nutrition concerns into strategic planning processes
provides sound analyses for food security and nutrition policy development, and
advances food security and nutrition knowledge through state-of-the-art technical
assistance and information products.

FANTA Improves Program Quality and Impact
FANTA improves the quality and nutritional impact of food security programs by
targeting USAID’s largest nutrition and food security program —the development
and emergency Title II food aid portfolio managed by the Office of Food for Peace
(BHR/FFP). The project:
guides investment selection
participates in program design and strategic planning
promotes integration of food security and nutrition within programs and across
strategic frameworks, and
provides “one-stop shopping” for technical services.
FANTA Delivers Cost-Effective and Demand-Driven Assistance
FANTA delivers cost-effective and practical solutions
to its partners. The project’s effective design and management structure allows
timely response to demand-driven assistance requests from:
USAID private voluntary organizations (PVOs)
USAID Operating Units
host country governments, and
local non-governmental organizations (NGOs).
To maximize program impact among partner institutions, FANTA works collaboratively
with other donors and technical groups to obtain sustainable results and facilitates:
technical exchange
joint programming of activities
increased investment in food security and nutrition, and
dissemination of best practices.
FANTA Supports Integrated Food Security and Nutrition Programs
The FANTA team supports programs with a nutrition component and those that
incorporate the life cycle approach, which addresses mild and moderate malnutrition
in children and optimal nutrition in girls and women. The project also assists with:
interventions that increase household income to improve access to food (e.g., agricultural
productivity and micro-enterprise credit programs)
interventions that complement infant feeding, including breastfeeding, and
micronutrient interventions.
Special Studies Expand Food Security and Nutrition Approach
FANTA carries out studies to refine and expand the food security and nutrition approach.

The project identifies indicators and measurement techniques,
develops and tests innovative interventions, and provides guidance on measuring the
impact of food security and nutrition programming.
FANTA Partnerships
Food Aid Management (FAM), a consortium of Title II PVOs, assists the project in
assuring a strong partnership with PVOs. FAM has signed a Memorandum of Understanding
with the FANTA team for collaboration on activity implementation and facilitates a
consultative process with PVOs to identify priority technical needs.
FANTA subcontractors Cornell University and Tufts University, two centers of
excellence in food security and nutrition, focus on select policy and technical areas,
operations research, and meta analyses.
A roster of consultants with multi-sectoral backgrounds complements the FANTA team
with the depth of expertise needed to support a worldwide project operating in a
variety of languages, cultures, and institutional contexts.
Getting Technical Assistance and Information from FANTA
As a USAID-funded project, FANTA provides technical assistance to USAID Missions,
host governments in countries with USAID representation, PVOs, and local non-governmental organizations.








April 12, 2002 edition

Later this month, as Spring heats up, the icy, irreverent icon responsible for making
Nestea cool with teens will begin pitching a new image for Nestea Cool® and the
brand's first lemonade tea. The pitchman for this new, sweet taste is a hip snowman
that melts to the bone in hot situations and is restored only by a swig of Cool.
The job of the snowman that will be seen guzzling Nestea Cool will be to give a
cold drink new life in a very hot market in the United States.
The snowman will get help in a national marketing campaign that kicks off this month
from three of America's hottest new Olympic stars - Ross Powers, Danny Kass and
J.J. Thomas. Nestea hopes the snowboarders will inspire teens and young adults to

drink Cool and boost the drink's sales to new heights. In addition to the sponsorship
of the Olympic snowboarders and introduction of the new lemonade-flavored ice tea,
the campaign will be supported by in-theater and national sampling programs, and an
under-the-cap promotion.
Positioned by our company's Beverage Partners Worldwide joint venture as a soft
drink that just happens to be a cold tea, Nestea Cool's cold, refreshing taste
is designed to appeal to consumers aged 12 to 24. Nestea Cool aims to grab a bigger
share of those who like their cold drinks sweet, but not carbonated. In 2000,
consumers bought 1.3 billion cases (with 16 drinks per case) of tea bags and
ready-to-drink teas. Behind that growth: Consumers turning to noncarbonated fruit
and tea drink seen as healthy. Nestea's new lemonade tea - a beverage that is
50 percent lemonade and 50 percent tea - has a very different taste than Nestea's
lemon tea, which is 99 percent tea with a pinch of lemon.
Both the new packaging and lemonade iced tea will hit store shelves in mid-April.


Powered by http://www.referat.ro/
cel mai complet site cu referate
Home | Termeni si conditii | Politica de confidentialitate | Cookies | Help (F.A.Q.) | Contact | Publicitate
Toate imaginile, textele sau alte materiale prezentate pe site sunt proprietatea referat.ro fiind interzisa reproducerea integrala sau partiala a continutului acestui site pe alte siteuri sau in orice alta forma fara acordul scris al referat.ro. Va rugam sa consultati Termenii si conditiile de utilizare a site-ului. Informati-va despre Politica de confidentialitate. Daca aveti intrebari sau sugestii care pot ajuta la dezvoltarea site-ului va rugam sa ne scrieti la adresa webmaster@referat.ro.