Business English

Trimis la data: 2010-05-29
Materia: Engleza
Nivel: Facultate
Pagini: 105
Nota: 5.62 / 10
Downloads: 2
Autor: Rodica Gheorghe
Dimensiune: 1966kb
Voturi: 2
Tipul fisierelor: doc
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The purpose of English for1st Year Business Students is to develop the written and oral communication skills of business students. Functional-situational in approach, the course focuses on two vital areas of the learning process: improving reading and writing skills as well as developing learning skills. The subject matter, drawn from various business fields, is provocative and timely but never too specialized. Its authors intended the textbook to be formative rather than merely summative.

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The main objectives of the course are meant to be externally - oriented and internally useful. The structure of the units is systematic, concise and explicit, responsive to the variety of communicative circumstances in business. The content is formative, aiming at developing students' awareness for the need for communicating correctly in a foreign language.

Mainly designed to be used as self-study material, the book intends to encourage students to take individual study more seriously, to offer standardized exercises, to provide concrete examples, to focus on language use (knowledge of language, language skills, awareness of the nature of learning, awareness of the reading process, attitudes to reading: unknown words, strategies, 'meaning', opportunities for discussion/ exchanges of opinion).

The texts provide opportunities for review and expansion of the skills throughout the term. Furthermore, the units' organisation allows the student to take advantage of individual study. The abundance of material in the texts makes them easily adaptable to varying learner interests, student specialties, and language levels. The students can select the exercises, topics, and activities that are most relevant to their needs. Humans communicate in order to share knowledge and experiences. Common forms of human communication include sign language, speaking, writing, gestures, and broadcasting.

Communication can be interactive, transactive, intentional, or unintentional; it can also be verbal or nonverbal. Communication varies considerably in form and style when considering scale. Internal communication, within oneself, is intrapersonal while communication between two individuals is interpersonal. At larger scales of communication both the system of communication and media of communication change.

Small group communication takes place in settings of between three and 12 individuals creating a different set of interactions than large groups such as organisational communication in settings like companies or communities. At the largest scales mass communication describes communication to huge numbers of individuals through mass media. Communication also has a time component, being either synchronous or asynchronous.

There are a number of theories of communication that attempt to explain human communication. However, various theories relating to human communication have the same core philosophy. Communication follows a five-step process, which begins with the creation of a message and then sending it to another individual, organisation or a group of people. This message is received and then interpreted. Finally this message is responded to, which completes the process of communication.
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